PUMA: World-Leading Sports Brand
Immerse into the world of sports with PUMA, one of the world’s leading sports brands that have a history of more than 70 years. PUMA is passionate about delivering quality sporting goods and apparel for football, golf, basketball and more. PUMA enhances their brand image by drawing inspiration from their unique heritage in sports and the latest lifestyle trends.
From Humble Beginnings to International Breakthrough
In 1919, Rudolf and Adolf Dassler founded the company “Dassler Brothers Shoe Factory” in their home in Germany, launching PUMA’s long-standing history of crafting quality puma football sporting goods. In the first few years, the brand gained notoriety as athletes who wore Dassler spikes at various international sporting events won gold medals, including the renowned Jesse Owens.
PUMA Sports: Functionality & Leisure
Today, the playing field is more diverse than ever. Be it on the running tracks, golf courses or the football field. PUMA supplies athletes with the right equipment to perform, from golf clubs to running shoes. Even when you are not doing sports, PUMA sports apparel are versatile wear that you can style in various ways.
Practising Sustainability Through Sports
PUMA chooses to push for change and pave the way with fashion and sportswear. As a business that incorporates sustainability into its operations, PUMA’s 10FOR25 sustainability strategy supports the United Nations Sustainable Development Goals focusing on ten key sustainability areas by working closely with stakeholders.
Innovating with PUMA
PUMA strives to be at the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guide PUMA Innovation. This principle is the pursuit of creating puma football products that adapt to human body movement and the environment based on thermoregulation, activity or fit, which led to the creation of PUMA’s self-lacing Fit Intelligence Training Shoe.
PUMA Against Social Injustices
PUMA does not tolerate racism, bigotry, or police brutality and is committed to using its platform to push for change — this is why PUMA established #REFORM to stand up against social injustice. PUMA makes an effort to amplify all Black voices within the workplace and made donations to support organisations and initiatives for the Black Lives Matter movement.